Case studies

The work, and what it returned.

Eight projects across SaaS, luxury retail, consumer brands, crypto, self-storage, data and live events. Different industries, same job: build the channel, measure it honestly and grow it.

La Casa del Habano boutique storefront in Mexico City

Luxury retail · Ecommerce

La Casa del Habano

From zero online to a full digital business

4.8% → 30%
monthly retention
$299 vs $5,457
CPA vs average order
#1 organic
117K sessions · avg position 3.0
1,556
users served by AI in year one
ORCA risk and compliance platform campaign creative

Cybersecurity / GRC SaaS

ORCA · GCP Global

Qualified leads in a market owned by giants

40 / mo
MQL target by design
10 / quarter
qualified opportunities
WhatsApp
automated Smartbot funnel
TUAL campaign creative for medical practice software

Health tech SaaS

TUAL

Owning a position nobody else claimed

Tens of thousands
records migrated
Dentists
lowest-CPL vertical
Weekly
sales reporting live
Vive Storage logo

Self-storage · Smartbots AI CRM

Vive Storage

An assistant that answers, qualifies and hands off

911
users handled
1,455
messages processed
24%
escalated to a human
99%
system health
LUMO ashtray and smoking tools on a lounge table

Consumer brand · DTC ecommerce · Amazon

LUMO · Smoking Tools

Launching a design-led brand from Mexico to the US

2
markets: Mexico + US
5
editorial content pillars
6 months
zero-to-marketplace roadmap
7
services in one integrated scope
BingX logo

Crypto exchange · LATAM market entry

BingX

From unknown to five LATAM markets — in a bear market

$2.5M
24-hour regional trading volume
10,000
users acquired in LATAM
100+
KOLs onboarded, Mexico core
5
markets launched
Las Barricas sales dashboard with top products and totals

Retail · Business intelligence

Las Barricas

One view of a business spread across suppliers and stores

$25.8M
MXN in sales consolidated
202K
units tracked
12.8K
cases tracked
Grand Cigar experience invitation for Val'Quirico

Premium experience

Cigar Fest · Val'Quirico

A luxury ticket sold on scarcity, not discounts

~300
high-value guests
$5,930
per person
10 hours
curated experience

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